Ad Delivery Services for Online Video Platforms
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We just spent the first half of the week at Brightcove PLAY user conference. Had an amazing time in Boston while attending engaging sessions on online video, eating oysters at the Legal Test Kitchen in Seaport, rocking the boat cruise with Chuck Love, and seeing the introduction of Brightcove’s major new product, App Cloud, at the keynote address.
App Cloud is a content app platform for building and operating native apps and mobile touch websites across different devices easily and affordably. It allows publishers to deliver all kinds of content, including video, blogs, Twitter feeds, photo libraries, and articles into whatever device the user operates, such as smartphones, tablets, and smart TVs, regardless of the platform or operating system.
According to Jeff Whatcott, the VP of Marketing at Brightcove, the offering “changes the cost equation significantly. Developing apps with App Cloud doesn’t require a separate mobile development team, rather it becomes a natural part of a company’s existing web operations.”
Brightcove also announcied that it has changed the name of its video platform to Brightcove Video Cloud and that it is positioning the company as a "cloud content services company.”
Also see:
Beet.tv report
and
http://play.brightcove.com
Ad Delivery Solutionsis a premier advertising partner of Brightcove, providing ad serving and trafficking services for Brightcove video.
The Journal of the American Society of Hematology, or “Blood” as it’s known, needed help to manage its growing online advertising sales program.
Instead of hiring and training an in-house ad trafficking specialist, an expensive proposition, the American Society of Hematology (ASH) turned to Ad Delivery Solutions (ADS) to manage its online ad operations. Using Google’s ‘DFP for Small Publishers’ ad serving technology, ADS streamlined the ad trafficking process and gave ASH badly needed sales, technical and reporting support.
More importantly, outsourcing its ad campaign management allows ASH to control ad operations costs with a variable fee structure. Ad operations costs fluctuate with the number of ad campaigns that are sold. If sales are robust, ADS can scale the ad trafficking to meet the demand and fulfill the high value contracts. If sales are slower, ASH saves money on its journal ad operations overhead and keeps the advertising profit margin stable.
“The ADS team provides us with a go-to expert for ad operations, who is skilled at using DFP for Small Business, a critical part of our ad contract fulfillment,” said Julia Robinson, online manager for Blood. “We can’t justify a full time ad trafficker in-house and we certainly can’t afford to make mistakes in our ad delivery. ADS provides the right operations solution for us.”
Based in Washington DC, Blood is a weekly medical journal published by the American Society of Hematology. It provides an international forum for the publication of original articles describing basic laboratory, translational, and clinical investigations in hematology. All articles undergo a rigorous peer review and are selected on the basis of the originality of the findings, the superior quality of the work described, and the clarity of presentation.
In the realm of ad trafficking, it is important to be able to quickly provide advertiser and agency customers with up-to-date screenshots of their ad campaigns running on your site quickly upon request. That's not such a big deal if your campaigns aren't subject to specific targeting parameters. But if you are running a lot of high-value geo-targeted ads, the task of getting real screenshots of webpages as viewed from specific countries, states or cities becomes a nearly impossible task. You have to either know some cooperative soul in your desired geographic region, have access to a proxy server in that location, or be able to connect to a remote server. Good luck with that!
Last year we started using a simple and affordable service that solves this problem. Called "Hide My Ass" (HMA), it is an advanced VPN (virtual private network) service that was originally intended for security purposes, but which works really well when applied to ad trafficking to view websites from geo-specific locations. Yes, it's a silly name, but an invaluable service for ad operations professionals.
Unlike a simple proxy, HMA allows you to anonymously encrypt your entire internet connection for any software or protocol. You get to choose which country and, in many cases, which state or city you wish to access the internet from and you can turn it on or off at any time.
As an ad operations manager with responsibility for dozens of geo-targeted screenshots each month, we have saved and bundle of time and money using this VPN tool.
The staff at GablesHomepage.com, an innovative website for local news and events in Coral Gables, FL, had a problem. With top-quality original content and design, they had created an engaged online community for the Coral Gables area. However, due to an incorrect initial ad server setup, GablesHomepage.com was not able to offer targeted ad packages and reliable reporting to its local advertisers, causing high-value ad sales proposals to be left on the table.
The GablesHomepage.com team turned to Ad Delivery Solutions (ADS), a provider of ad operations services, to solve its problem. ADS rebuilt the GablesHomepage.com ad operations using the OpenX ad server, and established an updated ad easy-to-use inventory design to match the sales model.
“When we called Ad Delivery Solutions last year, we were frustrated with a poor ad server design and a lack of good ad reporting,” said Alicia Coya, advertising director at GablesHomepage.com. “ADS worked closely with our team to determine how we wanted to package our ad inventory and rebuilt the ad platform based on our sales model. Now we have reliable ad delivery and happy advertisers. We couldn’t have been more pleased with the results.”
Ad Delivery Solutions, based in Alameda, CA, provides ad server consulting, affordable turn-key ad server accounts and outsourced ad trafficking services.
Quertle.info, a “relationship driven” biomedical search engine, already provides its visitors with the highest quality search results. Using linguistic methods and relationship matching, Quertle’s engine understands an article’s most important information and matches it to your query.
Now Quertle, working with Ad Delivery Solutions (ADS), has launched an ad serving platform, that delivers advertisers the highest quality results as well. The ad platform taps into Quertle’s proven relationship search engine and delivers “semantically” targeted ads to a focused audience.
ADS and Quertle have also developed a custom ad format for quertle.info, that builds stylized text and image ads, proven to generate reader response.
“With the Quertle team being experimentalists, we did the research to find out what ad style would be most useful to our target audience,” said Vicki Burnett, Executive Vice President of Quertle.info. “Biomedical researchers are much more likely to read text that contains concepts relevant to them. Thus, Quertle marries text with logos to gain both brand recognition and visitor response, and displays the ad alongside the relevant search results.”
“We were pleased to find an existing solution that was flexible and could work with our semantic targeting approach, so that we didn’t have to spend the time building our own system.” said Burnett. “With their easy-to-use ad server, custom ad format development and knowledgeable customer support, ADS has helped us to achieve our initial sales goals.”
Ad Delivery Solutions, based in Alameda, CA, provides products and services for open-source ad serving.
NYFP.tv, an online destination for financial reports from Wall Street, has successfully launched video and banner advertising on its website using the Brightcove video platform and the Ad Delivery Solutions (ADS) video ad server.
"We tried another ad serving service for Brightcove video ads, ran into a lot of technical issues and nearly lost an advertiser," said Kristina Frantz, Product and Business Director for NYFP.tv. "ADS came to our rescue and easily supported our multilingual website and other syndication avenues so we could focus on content and not worry about ad serving."
Using ADS, NYFP.tv has the ability to precisely schedule and deliver advertising across its website and Brightcove video players, targeting ads by language, content and category.
Based in Alameda, CA, Ad Delivery Solutions is a Premier advertising partner with Brightcove.
DesdeWallStreet.tv (www.desdewallstreet.tv), a provider of Spanish language video reports from Wall Street, has chosen Ad Delivery Solutions (ADS) as its video and banner ad serving platform.
DesdeWallStreet.tv uses the ADS ad server to deliver preroll, midroll and postroll video ads on the Brightcove video platform and coordinates those video ads with its content and banner ad display.
"Without Ad Delivery Solutions, we would not have been able to affordably satisfy the requirements of clients who wanted to advertise with us. ADS got us hooked up quickly and effortlessly on our Brightcove platform and has proved to be a reliable partner. My only regret is that we did not contact ADS sooner, because it would have made all our previous sales efforts much more effective," said Robert Dailor, co-editor at DesdeWallStreet.tv.
Are you worried about the ever increasing costs of video ad serving that are cutting into your ad sales profits? Tired of paying high prices for a video ad server and only getting a self-service ad platform and a user’s manual? Concerned about managing complex ad trafficking tasks and hiring an in-house trafficking staff, which is prone to turnover?
We understand your frustrations. We had them as well until we partnered with Brightcove and created a totally affordable, turn-key, full service ad operations package which will save you tons of money and future headaches. This package gives you all the features like turn-key content delivery network (CDN) integration, geographic targeting, ad targeting by video player, playlist, video title and video category, and easy and useful ad reporting. Plus, our highly trained Brightcove ad serving specialists eliminate the problems associated with complex video ad trafficking, optimization and reporting.
ADS is a premier advertising partner with Brightcove: http://bit.ly/fJjYmK
In January 2011, Ad Delivery Solutions(ADS) worked with iEntertainment Network, Inc., (Stock Symbol - IENT.pk), the company of the co-founder and former CEO of MicroProse Software, Lt. Col. Wild Bill Stealey. IENT is a network of gaming websites including the world famous Massively Multiplayer Online Game, WarBirds.
ADS built an ad delivery platform using the OpenX ad server for IENT. ADS launched banner advertising operations across iEntertainment’s major gaming sites, including
The new OpenX installation allows IENT to more efficiently target advertising on its gaming sites and improve its ad revenue opportunities. Ad Delivery Solutions, based in Alameda, CA, provides products and services for open-source ad serving.
